MORE ABOUT BRIAN
25+ years inside organizations.
A career spent developing the people who lead them.
I’m Brian Michel, founder of Full Potential Coaching & Consulting. For more than 25 years, I’ve worked inside organizations and alongside leaders — building teams, developing talent, navigating change, solving difficult people challenges, and helping businesses grow.
Today, I bring those experiences together to help leaders and organizations see what’s getting in the way, unlock what’s possible, and turn insight into meaningful action.
WHERE IT STARTED
I learned leadership from inside the business.
For more than 25 years, I built my career inside organizations — leading HR and talent teams, developing leaders, making difficult people decisions, and helping businesses navigate growth and change.
I’ve worked across manufacturing, financial services, retail, and service industries, which taught me that every business is different — but the human dynamics underneath many of their biggest challenges are remarkably similar.
Strategy matters. But strategy only becomes reality through people.
The right leader can transform a team. The wrong hire can slow momentum.
A culture that hasn’t kept pace with the business can quietly undermine growth. And even talented people can fall short of their potential without clarity, challenge, and the right support.
Those lessons shape how I work today.
WHY I FOUNDED FULL POTENTIAL
Because there’s more potential in people than most organizations ever fully unlock.
After years of watching that truth play out, I founded Full Potential Coaching & Consulting to do something about it — to help organizations build stronger leaders, attract exceptional talent, and create cultures where people and performance thrive together.
I believe people, leaders, and organizations are capable of more than they often realize — and sometimes the right challenge, opportunity, and support is all it takes to bring it out.
That belief shapes how I show up for every client, whether I'm coaching a single leader or working alongside an entire organization.
HOW I WORK
What I bring to the table
What I bring isn't a template pulled off a shelf. It's a way of working built on three things:
01
Listen before Prescribing
I start by understanding what's really going on — the dynamics beneath the surface, the things people don't say in the meeting. Real solutions begin with listening intently.
02
Connect the Dots
Years inside organizations taught me to see the patterns others miss — how a people problem, a culture issue, and a performance gap are often the same problem wearing different clothes.
03
Say what Needs to be Said
I’m not here simply to affirm what you already think. I’ll ask difficult questions, offer an honest perspective, and challenge assumptions when needed — always with the goal of helping people and organizations move forward.
BEYOND THE WORK
Husband, Father and lifelong builder of people.
The title I've held longest isn't on my résumé — it's husband and father of four daughters. Most recently I was promoted to grandpa, or as we like to say, Yea Yea. More than any boardroom, these titles have shaped how I see leadership: as the daily practice of showing up fully for the people who depend on you.
Outside of work you'll usually find me with my family, enjoying the outdoors, or serving in children's ministry — where I get to invest in people at the very start of their story.
WHAT I BELIEVE
As iron sharpens iron.
My work is grounded in a conviction that we're all meant to build each other up — that the strongest leaders perform at work and show up for the people who matter most. Faith and family inform how I lead, coach, and treat every person I work with.
It's the same belief behind A Fatherhood Journey,
a community I started for men working to lead well at work while being present at home.
"As iron sharpens iron, so one person sharpens another." — Proverbs 27:17
CREDENTIALS & EXPERIENCE
Certified Professional Coach (CPC)
Energy Leadership Index Master Practitioner (ELI-MP)
Senior HR & Leadership
Manufacturing & Beyond
25+ Years in Industry